Celebrity Makeup Artists Covet This $15 Drugstore Primer (2024)

Celebrity Makeup Artists Covet This $15 Drugstore Primer (1)

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We updated this article in July 2022 to ensure all picks vetted by the Good Housekeeping Institute were available, in stock and correctly priced. We also included two new picks from e.l.f. Cosmetics and Essence.

Whether it's due to oily skin or sweaty temps, makeup has a tendency to slip and slide throughout the day. That's why a good makeup primer is truly necessary if you want your foundation, concealer, blush and eyeshadow to stay put for hours. Primers contain "smoothing ingredients that create a silky-feeling canvas for makeup, helping it to go on evenly," explains Birnur Aral, Ph.D., director of the Good Housekeeping Institute Beauty Lab. Plus, applying primer is easy: Just use your fingers to apply a pea-size amount and blend it on.

There are a ton of drugstore primers out there with just as quality formulas — today's most affordable primers can also brighten, hydrate, smooth fine lines, minimize pores, mattify and so much more. We put these qualities to the test when we evaluated primers for our annual Beauty Awards and for our Good Housekeeping Seal, breaking down favorable ingredients and gathering real-life feedback from our consumer testers. Based on GH Beauty Lab testing and reviews vetted by the GH beauty editors, here are the best drugstore primers for long-lasting makeup, including the best face primers for oily skin, the best primers for dry skin, combination skin and more.

Our top picks:

Read on for our complete guide to the best drugstore primers, including how to shop for your skin type. Build out your beauty routine with our tips on how to minimize pores and the best dark spot correctors.

1

Best Overall Drugstore Primer

No7 Airbrush Away Primer

Celebrity Makeup Artists Covet This $15 Drugstore Primer (12)

Celebrity Makeup Artists Covet This $15 Drugstore Primer (13)

Pros
  • Celebrity Makeup Artists Covet This $15 Drugstore Primer (14)Testers reported seeing improved skin texture
  • Celebrity Makeup Artists Covet This $15 Drugstore Primer (15)Good for all skin types, including mature
Cons

    Prep your skin for a flawless finish with this Good Housekeeping Seal holder. It scored well across a few categories in GH Beauty Lab primer testing, including leaving skin looking healthier and smoother. We also name it the best drugstore primer for wrinkles: Many consumer testers in our tests agreed with the claim that it softened the appearance of fine lines and wrinkles just after five days of use.

    • Skin type: All, including mature and sensitive
    Size: 1 fl oz

    2

    Best Value Drugstore Primer

    Maybelline New York Baby Skin Instant Pore Eraser

    Celebrity Makeup Artists Covet This $15 Drugstore Primer (16)

    Pros
    • Celebrity Makeup Artists Covet This $15 Drugstore Primer (17)Smooths skin
    • Celebrity Makeup Artists Covet This $15 Drugstore Primer (18)Reduces the appearance of pores
    • Celebrity Makeup Artists Covet This $15 Drugstore Primer (19)Bargain price
    Cons
    • Celebrity Makeup Artists Covet This $15 Drugstore Primer (20)Not as long-wearing as other primers

    Online reviewers (psst, 56,000 Amazon ratings) and bloggers rave about this inexpensive primer from Maybelline, claiming it really does leave your face feeling baby-smooth. While we haven't Lab-tested this pick, we appreciate that it helps minimize the appearance of pores. "I was amazed at how it minimizes the size of my large pores and how incredibly silky smooth it glides on my face," a reviewer reports. "I have now replaced using expensive primers."

    • Skin type: Oily, acne-prone
    Size: 0.67 fl oz

    3

    BEST BRIGHTENING DRUGSTORE PRIMER

    e.l.f. Cosmetics Acne Fighting Putty Primer

    Celebrity Makeup Artists Covet This $15 Drugstore Primer (21)

    Celebrity Makeup Artists Covet This $15 Drugstore Primer (22)

    Pros
    • Celebrity Makeup Artists Covet This $15 Drugstore Primer (23)Creamy application
    • Celebrity Makeup Artists Covet This $15 Drugstore Primer (24)Blurs pores
    Cons

      Loved by many GH product experts, this viral putty primer feels hydrating on skin. Its balm formula blends into a creamy smooth consistency on skin. One GH editor says it looked brightening underneath natural makeup looks. "I love this for more pared-down days because it lets my sensitive skin breathe while laying a light, mattified base for makeup."

      • Skin type: Sensitive, acne-prone
      Size: 0.74 fl oz

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      4

      Best Drugstore Primer for Pores

      Maybelline New York Master Prime Primer

      Celebrity Makeup Artists Covet This $15 Drugstore Primer (25)

      Celebrity Makeup Artists Covet This $15 Drugstore Primer (26)

      Now 17% Off

      Pros
      • Celebrity Makeup Artists Covet This $15 Drugstore Primer (27)Smooths the appearance of even large pores
      • Celebrity Makeup Artists Covet This $15 Drugstore Primer (28)Light lotion-like texture
      • Celebrity Makeup Artists Covet This $15 Drugstore Primer (29)Great value
      Cons

        While we haven't Lab-tested this pick, several reviewers compare this Maybelline primer to more high-end versions, saying it makes the skin feel "soft and silky" and doesn't feel tacky or heavy. The formula feels more like a lotion, and we like that it works to blur imperfections like pores, fine lines and redness. "This one actually covers my large pores and smooths them over," a reviewer enthused. "The effect and finish is beautiful! I will be buying this again and again."

        • Skin type: Acne-prone
        Size: 1 fl oz

        5

        BEST DRUGSTORE PRIMER FOR DRY SKIN

        Essence Prime+ Studio Hydrating +Skin Refreshing Primer

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (30)

        Pros
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (31)Hydrating
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (32)Easy application
        Cons
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (33)May be too liquidy for some

        The primer offers a lotion consistency (a major plus for those who prefer skincare-like primers), and we like that it doesn't feel slick on the hands or face when applied to skin. Editorial Assistant Adrianna Freedman uses this primer on her dry skin. "It honestly feels like a hydrating moisturizer, and I actually like the way makeup sits on it after applying," she says.

        • Skin type: Dry
        Size: 1.01 fl oz

        6

        BEST DRUGSTORE PRIMER FOR SENSITIVE SKIN

        Aveeno MaxGlow Hydrating Face Serum + Primer

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (34)

        Pros
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (35)Gives skin a glow
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (36)Made with skincare ingredients
        Cons
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (37)Watery texture can feel "messy"

        GH Beauty Lab testers loved Aveeno's hybrid formula so much that it won a GH Beauty Award for giving the skin a "luminous" look. It's a serum and primer in one, softening skin with natural oils, vitamins and kiwifruit water. Our pros find it a good choice for those looking for a dewy finish.

        • Skin type: Sensitive, dry
        Size: 1.5 fl oz

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        7

        Best Drugstore Primer for Long-Lasting Makeup

        Revlon PhotoReady Primer

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (38)

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (39)

        Pros
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (40)Long-wear formula
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (41)Blurs pores
        Cons
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (42)Pump makes it difficult to finish the entire bottle

        While we haven't Lab-tested this pick, we appreciate that this Revlon primer aims to reduce the appearance of pores while keeping your makeup in place. Users like that it's not too drying and can be used on any skin type." This primer keeps my concealer or foundation or powder on all day ... even after 10 hours," a fan marvels. "My pores are basically hidden when I wear it." Note that some reviewers complain that the pump mechanism won't dispense the last bits of the product.

        • Skin type: All skin types, including acne-prone
        Size: 0.91 fl oz

        8

        Best Drugstore Primer for Oily Skin

        NYX Professional Makeup Shine Killer Face Primer

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (43)

        Pros
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (44)Minimizes shine
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (45)Holds makeup in place
        Cons
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (46)May be drying on dry skin

        Sheriff's favorite drugstore primer is this unique formula by NYX Professional Makeup. "This one works amazing for a fraction of the price of higher-end brands, and helps to control oil and keep makeup locked on," she says. While we haven't tried this in Lab, we like that the brand claims that the anti-shine matte primer creates a barrier from outside pollutants.

        • Skin type: Oily
        Size: 0.67 fl oz

        9

        Best Drugstore Primer for Combination Skin

        Rimmel Stay Matte Primer

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (47)

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (48)

        Now 15% Off

        Pros
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (49)Lightweight feel
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (50)Controls shine on oily areas
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (51)Bargain price
        Cons
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (52)May appear ashy on some skin tones

        Rimmel's bargain primer, which has thousands of rave reviews on Amazon, is perfect for mattifying oily spots on combination skin. The brand claims the primer keeps your makeup on for up to eight hours, though we haven't put these claims to the test in the Beauty Lab. Reviewers with acne-prone skin say they didn't notice any breakouts from the product. "This actually works!" a reviewer notes. "It does a fantastic job at keeping my face matte and I have a super oily T-zone."

        • Skin type: Combination, oily
        Size: 1 fl oz

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        10

        Best Drugstore Primer for Mature Skin

        COVERGIRL Simply Ageless Makeup Primer

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (53)

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (54)

        Now 34% Off

        Pros
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (55)Gives a natural-looking, dewy finish
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (56)Anti-aging effects
        Cons
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (57)Won't mattify oily skin

        The light primer from CoverGirl claims to fight signs of aging, plus hydrate your skin to make it appear younger, and has more than 24,000 five-star reviews on Amazon. Though we haven't Lab-tested it yet, we love that the formula is rated as creamy, easy on the skin, and feeling almost like moisturizer. "I am in my late 50s, and I've had people tell me they think I am in my late 30s since using this!" a reviewer marvels.

        • Skin type: Mature
        Size: 1 fl oz

        11

        Best Drugstore Primer for Rosacea

        e.l.f. Cosmetics Tone Adjusting Face Primer

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (58)

        Pros
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (59)A little goes a long way
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (60)Green tint neutralizes skin redness
        Cons
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (61)Small amount of product

        Don't let the color intimidate you — our Beauty Lab pros say the sheer green hue of this e.l.f. primer helps to even skin's tone and minimize redness. (Don't worry, the green disappears on skin!). We haven't tested this one in Lab, but we like that one Amazon reviewer says the formula "applies like liquid silk and dries to an almost powdery finish." Note that some reviewers wished the bottle included more product.

        • Skin type: Sensitive, acne-prone
        Size: 0.47 fl oz

        12

        Best Radiant Drugstore Primer

        Neutrogena Healthy Skin Radiant Booster Primer & Serum

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (62)

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (63)

        Now 28% Off

        Pros
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (64)Gives skin a glow
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (65)Contains skincare ingredients
        Cons
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (66)May be too luminous for oily skin

        Neutrogena's glow-enhancing primer is formulated without silicone, which can be pore-clogging for some complexions. "This has a slight hint of neutral gleam that leaves skin looking luminous," says GH Beauty Director April Franzino. "I also like that it contains skincare ingredients like peptides and vitamin E for skincare benefits."

        • Skin type: All skin types
        Size: 1 fl oz

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        13

        BEST DRUGSTORE LASH PRIMER

        COVERGIRL Lash Blast Amplify Eyelash Mascara Primer

        Celebrity Makeup Artists Covet This $15 Drugstore Primer (67)

        Pros
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (68)Enhances the effects of mascara
        • Celebrity Makeup Artists Covet This $15 Drugstore Primer (69)Bargain price
        Cons

          There are primers created especially for lashes, too, like CoverGirl's, from the GH Beauty Lab top-tested Lash Blast collection, made to be applied before mascara for an even bigger boost. "Makes a HUGE difference in your eyelashes' length ... I can never use mascara alone again," an Amazon reviewer says.

          • Skin type: All skin types
          Size: 0.44 fl oz

          How we chose the best drugstore primer

          Celebrity Makeup Artists Covet This $15 Drugstore Primer (70)

          Our Good Housekeeping Institute's Beauty Lab scientists test hundreds of makeup products from foundation to concealer and beyond each year, including makeup primers, to find the most effective formulas. Primers are evaluated both with consumer testers and in-Lab tests on factors including pore blurring and skin smoothing, product texture on the skin, ease of use and application and overall user satisfaction. We've included the top-performing picks from our Lab evaluations above, plus editor's picks and Beauty Lab favorites.

          What to look for in a drugstore primer

          Celebrity Makeup Artists Covet This $15 Drugstore Primer (71)

          Professional makeup artists and GH Beauty Lab experts recommend shopping for a makeup primer according to your skin type:

          ✔️ If you have oily, combination or acne-prone skin, celebrity makeup artist Ashunta Sheriff suggests looking for mattifying primers. "They help to slow oil production by keeping the skin matte and dry," she says. These products will usually contain oil-absorbing elements and leave your skin with a more powdery feel, Aral adds.

          ✔️ If you have dry skin, make sure the product labels include words like "hydrating," "moisturizing" or "nourishing." The last thing you want is your makeup to flake in the middle of the day, and the softening ingredients in these formulas will keep your skin hydrated while keeping makeup in place.

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          Why trust Good Housekeeping?

          Celebrity Makeup Artists Covet This $15 Drugstore Primer (72)

          The Good Housekeeping Institute is comprised of scientists, chemists and product experts who regularly test and vet products to make the best recommendations out there. Executive Director Birnur Aral oversees all Lab tests and for this article, lent her decades-long beauty experience on how to choose makeup primers. Former Product and Reviews Editor Shanon Maglente rounded up the picks above based on highly rated reviews, picks from the GH team and consulted celebrity makeup artist Ashunta Sheriff.

          Celebrity Makeup Artists Covet This $15 Drugstore Primer (73)

          Shanon Maglente

          Contributing Editor

          Shanon is a writer and editor who specializes in best-of product roundups and deals. She has over six years of experience, including almost three years as a Good Housekeeping product and reviews editor, covering the best sales and products across home, appliances, health, beauty, parenting and more.

          Celebrity Makeup Artists Covet This $15 Drugstore Primer (2024)

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